Strategic Partnership: Shandong Zhonglian Chemical & Guangzhou Zhongqi Transforming the Global Silica Market1

Created on 07.03

Shandong Zhonglian Chemical and Guangzhou Zhongqi Deep Exploration: Forging a New Landscape in the International Silica Market

Against the backdrop of accelerating integration in the global chemical industry chain, Chinese chemical enterprises are enhancing their international competitiveness through strategic cooperation. The partnership between Shandong Zhonglian Chemical Co., Ltd. and Guangzhou Zhongqi (Guangzhou) Silica Industry Co., Ltd. exemplifies this trend. As the exclusive sales company of Guangzhou Zhongqi in foreign markets, Shandong Zhonglian Chemical leverages its international layout and technical advantages to help Guangzhou Zhongqi's high-end silica products rapidly penetrate global markets.

一、Corporate Background and Core Advantages

（一）Shandong Zhonglian Chemical: An Innovative Pioneer in the Chemical Field

Shandong Zhonglian Chemical Co., Ltd. (Official Website: www.zhonglian-chem.com) is a leading high-end chemical enterprise in China, specializing in the R&D and production of silica. The company has three major production and R&D bases in Shandong, Fujian, and other regions, equipped with internationally advanced production lines and testing equipment, with an annual production capacity ranking among the top in the industry. Its products cover multiple series such as food-grade, nano-grade, and fumed silica, widely used in food, medicine, coatings, adhesives, and other fields, and have obtained multiple international certifications such as ISO9001 and Halal.

（二）Guangzhou Zhongqi Silica Industry: A Benchmark in Food-Grade Silica

Guangzhou Zhongqi Silica Industry Co., Ltd. (Official Website: www.gzzhongqi.net) is a leading enterprise in China's high-end food-grade silica sector, with more than 20 years of industry experience. The company constructs production workshops in accordance with GMP standards and is equipped with high-end testing equipment such as atomic fluorescence photometers and laser particle size analyzers to ensure product quality reaches international leading levels. Its silica products have obtained national production licenses for food additives and feed additives, and have passed the ISO22000 food safety management system certification, becoming long-term partners of many international well-known food enterprises.

二、Strategic Cooperation: Resource Integration and Market Expansion

（一）Signing of the Exclusive Agency Agreement

Based on the complementary advantages in technology, channels, and brand, Shandong Zhonglian Chemical and Guangzhou Zhongqi reached a strategic cooperation agreement, becoming the exclusive general agent for Guangzhou Zhongqi's silica products in foreign markets. According to the agreement, Shandong Zhonglian Chemical will be fully responsible for the sales, promotion, and customer service of Guangzhou Zhongqi's silica products in global markets, covering major chemical markets in Europe, America, Southeast Asia, the Middle East, etc.

（二）Innovation in Cooperation Models

Technical Collaboration: Guangzhou Zhongqi opens its core production technologies and processes to Shandong Zhonglian Chemical, and the two sides jointly carry out new product R&D to customize differentiated solutions for different market demands. For example, aiming at the high-purity requirements of food-grade silica in the European and American markets, the two sides jointly developed high-end products that meet the EU EFSA standards, successfully entering the European dairy and health product supply chain.
Channel Sharing: Relying on its global sales network and overseas subsidiaries, Shandong Zhonglian Chemical provides localized marketing support for Guangzhou Zhongqi's products. Meanwhile, Guangzhou Zhongqi accelerates the expansion of emerging markets, such as rubber and coating industry customers in Southeast Asia, by virtue of Shandong Zhonglian Chemical's industry influence in the chemical field.
Brand Collaboration: The two sides enhance their brand awareness in the international market through joint participation in international chemical exhibitions, release of industry white papers, etc. For example, at the 2024 Nuremberg International Chemical Exhibition in Germany, the "Green Silica Solution" jointly launched by the two sides attracted the attention of customers from more than 50 countries, with on-site意向 orders (intentional orders) exceeding 120 million yuan.

三、Market Impact and Future Outlook

（一）Enhancement of Market Competitiveness

Through this cooperation, the two sides have achieved full industrial chain integration from production to sales. Guangzhou Zhongqi focuses on technological R&D and product production, while Shandong Zhonglian Chemical focuses on market expansion and customer service, forming a "specialized, refined, unique, and innovative" synergistic effect. According to industry reports, the market share after cooperation has increased by 15% compared with the previous period, and the product profit margin has increased by 8-10 percentage points.

（二）Deepening of Internationalization Strategy

Shandong Zhonglian Chemical plans to establish 3-5 regional sales centers overseas within the next three years to further improve the global service network. At the same time, the two sides will increase R&D investment, focus on developing silica products for high-end application fields such as new energy and electronic materials, and strive to achieve an overseas market sales proportion of more than 40% by 2026.

（三）Establishment of Industry Benchmarks

The cooperation between Shandong Zhonglian Chemical and Guangzhou Zhongqi has provided a successful example for the international cooperation of Chinese chemical enterprises. Its "technology + market" dual-drive model not only enhances the competitiveness of the enterprises themselves but also provides new ideas for industry integration and transformation and upgrading. With the continuous growth of global demand for green chemical products, the cooperation prospect of the two sides will be broader.

Conclusion

In today's increasingly fierce global competition, the strategic cooperation between Shandong Zhonglian Chemical and Guangzhou Zhongqi marks that Chinese chemical enterprises are moving from "Made in China" to "Global Smart Manufacturing". Through resource sharing, technical collaboration, and market complementarity, the two sides have not only achieved their own leapfrog development but also injected new vitality into the internationalization process of China's chemical industry. In the future, with the continuous deepening of cooperation, we have reason to believe that these two enterprises will write a more brilliant chapter in the global silica market.

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