Jinan, Shandong, March 2026 – Shandong Zhonglian Chemical Co., Ltd., a professional manufacturer specializing in fine chemical and new material products, has officially received the Trademark Registration Certificate for its brand "ZLXIDE" (Trademark Registration No. 85167262) issued by the China National Intellectual Property Administration (CNIPA). The trademark is approved for use under International Classification (Nice Classification) Class 1, with an exclusive right valid for 10 years from December 7, 2025, to December 6, 2035.

The newly registered "ZLXIDE" trademark covers the full spectrum of the company’s core business lines in the fine chemical sector. Its approved scope of goods includes silicon, natural graphite, silicon dioxide (silica), activated carbon, industrial carbon black, matting agents, chemical preparations for scientific purposes (other than for medical or veterinary use), fireproof preparations, chemicals for food preservation, as well as industrial adhesives and glues. This comprehensive coverage fully meets the brand protection needs of the company’s main product portfolio, laying a solid legal foundation for its standardized brand operation at home and abroad.

Headquartered in Jinan, Shandong Province, Shandong Zhonglian Chemical Co., Ltd. has long been focused on the R&D, production, and global marketing of silica and other high-value fine chemical products. Its product portfolio is widely applied in industrial, food, pharmaceutical, and other downstream sectors, with a sales network covering domestic China and multiple overseas countries and regions. The successful registration of the "ZLXIDE" trademark marks a key milestone in the implementation of the company’s intellectual property (IP) strategy. It not only delivers full-chain legal protection for the core brand identity, effectively prevents trademark infringement risks, and safeguards the company’s brand rights and interests in an all-round way, but also provides strong support for the company’s product marketing, channel expansion, and brand upgrading globally.

Against the backdrop of increasingly fierce competition in the global chemical industry and the continuous improvement of the global IP protection system, independent brand building has become a core driver for chemical enterprises to enhance their global competitiveness. The successful registration of the "ZLXIDE" trademark will significantly improve the brand’s market recognition and industry credibility, help Shandong Zhonglian Chemical further consolidate its market position in the fine chemical new materials sector, accelerate its expansion in domestic and international markets, and lay a solid foundation for the company’s global brand layout.

A relevant representative of Shandong Zhonglian Chemical Co., Ltd. stated that a trademark is not only a crucial intangible asset of an enterprise, but also the core carrier of brand development. The successful registration of the "ZLXIDE" trademark is not only an recognition of the company’s compliant operation and brand building efforts by the national IP authority, but also a brand-new starting point for the company’s high-quality development. Going forward, the company will take this opportunity to continuously increase investment in R&D and innovation, strictly adhere to product quality standards, deepen the whole-chain layout of brand building, and strive to enhance the industry influence and market reputation of the "ZLXIDE" brand. The company is committed to delivering high-quality products and services to global customers, and contributing to the innovative upgrading of China’s fine chemical new materials industry.

Industry insiders pointed out that with the continuous advancement of China’s initiative to build a country strong on intellectual property rights, a growing number of real economy manufacturing enterprises have begun to attach importance to the proactive layout and full-cycle protection of trademarks and other IP rights. The successful trademark registration of Shandong Zhonglian Chemical not only injects long-term brand momentum into the company’s own development, but also sets a good example for enterprises in the chemical industry to strengthen IP protection and build independent core brands, which will promote the industry’s continuous advancement towards standardization, branding, and high-quality development.